![]() ![]() An undersized envelope: A very small mailing can be as attention-getting as a very large one, especially if it looks like a personal note.An oversized envelope: Mail in an envelope bigger than the typical #10-size or 9” x 12” business envelope, such as a #11 envelope (4.5” x 10 3/8”) or a 10” x 13,” to help your mailing stand apart from the standard-sized pieces in a business in-box.People just have to know what’s inside a tube, especially if there’s something loose moving around inside it. Mailing in a tube: Using a cardboard or plastic tube as a carrier is almost guaranteed to get your mail opened.This format communicates “real business mail” in a clear, straightforward way and many B2B mailers use it. Green triangles border: The classic border of green “first class mail” triangles along the edge of the envelope isn’t sexy, but it works.Autopen is another addressing option worth testing. It’s easy to do internally or via a calligrapher if you’re mailing a small quantity for larger quantities, use a sophisticated lettershop that offers this service. Hand-addressing: Genuine hand-addressing is so unusual in business mail that it can be a real attention-getter.Few people can resist opening a box finding a gift inside is even more engaging, especially if the gift is valuable and there’s a clever creative theme that relates to the executive’s business interests. Dimensional mail: A box with a premium inside is a classic B2B direct mail tactic because it’s so effective.Here are 13 ideas for creative direct mail formats – some familiar and some you may not have thought of – that can help get your next B2B mailing past the gatekeepers and entice business executives to open your package. ![]() Smart marketers know that direct marketing can play a crucial role in a business-to-business lead generation marketing strategy.īut creating a direct mail campaign that makes it past the mailroom and the administrative assistant to the desk of a business decision-maker – and captures the executive’s attention – can be a real marketing challenge. 13 Creative Ideas for Your Next B2B Direct Mail Campaign ![]()
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